The Evolution of the Bvlgari Ad

This is the evolution of the Bvlgari Advertisements as seen in Vogue magazines from the years of 1970 to 1985. Some of the images depicted will be from Accessory spreads done in the magazines as well.

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About Bulgari:

Italian Jewelers since 1884. The company name was developed on its Greek founders name Sotirio Voulgaris. The store, opened 1905 on the Via dei Condotti,  quickly became a place where the world’s rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art. Today it is a global and diversified luxury brand with a product and services portfolio of jewels, watches, accessories, fragrances, skincare, hotels and resorts featuring exceptional quality, an innovative style and impeccable service.

Each Bulgari jewel is the result of a unique heritage and tradition of excellence. The bold and elegant style that fuses classic and contemporary is the paramount feature of Bulgari’s distinctive jewelry designs. Extraordinary hand-selected stones inspire the design team’s sketches, which are turned into stunning reality in the hands of expert craftsmen.

Bulgari celebrated its 125th Anniversary in 2009. It was acquired by the LVMH Moet Hennesey Louis Vuitton SA Group in 2011. And is now publicly owned by shareholders. (this information was gathered from the Bulgari website ans well as Wikipedia)

There is an amazing selection of vintage jewels in the above slideshow. maybe one day…

I hope you enjoyed this blog…Till Next Time!!!

MONET Vintage Jewelry Collecting

My first pair of Monet earrings I collected were a petite pair of silver tone clip ons with black round glass stones surrounded by little marquisettes. They had the signature earring clasp on the back that looked like someone stuck their thumb down and attached it to a hinge. They were also signed on the back in a script. I thought they were the cutest pair of earrings. Alas they are now in someone else’s care and safekeeping.

Monet Gold tone Choker Black and Clear Glass Square Cut Rhinestones. Click on Photo to BUY!!!!

I have since these first pair been collecting earrings, brooches and necklaces from the MONET brand. I have been impressed with the quality and how well these costume pieces have aged over time. But that is the trademark of Monet since it’s inception in 1937. The jewelry produced is very durable with lasting quality. Monet was also responsible for several technological advancements in jewelry such as the friction ear clip and the barrel clutch for pierced earrings.

Monet Navy Blue and White Cabochons set in Textured Gold Tone Nautical Design Clip On Earrings. Click on Photo to Buy!!!

Before 1955, Monet Jewelry was characterized by their use of precious metals and their unique designs. However, in 1955, it became easier for people who wanted genuine, vintage jewelry from this manufacturer to differentiate them from imitators of their designs. In that year, genuine jewelry carried the Monet Trademark.

Monet Textured Gold Tone Settings with Black Enamel Pentagon Design Centers in Clip On Earrings. Click on Photo to Buy!!!!

Collector’s who want genuine Monet pieces should know the various companies who have had the rights to create these trademark designs. From 1969 to 1989, General Mills acquired Monocraft Products Company, the company that held rights to Monet the longest. From 1989 to 1994, the jewelry was sold through Crystal Brands Jewelry Group, and from 1994 to 2000, Chase Capital Partners, Lattice Holding. Presently, Liz Claiborne, Inc. produces Monet Jewelry, a right they’ve held since 2000. As of July 26, 2000, Monet Group Inc. was acquired by Liz Claiborne Inc. Monet Group, formerly called Crystal Brands Jewelry group, is a manufacturer costume jewelry. It markets under the Monet, Monet Pearl, Monet Signature, Monet2, Trifari and Marvella brands.

The Monet jewelry made today still maintains its high quality and quantity of production. It is still able to change styles and designs capable of meeting the competitive market of today in costume jewelry.

Since I also collect vintage Vogue magazines, I found some advertisements for Monet jewelry and have posted them from three different decades, here:

Monet Vogue September 1968

Monet Vogue May 1976

Monet Pearls- Vogue November 1984. I believe the model is Paulina Porzikova.

Resources:

http://www.ehow.com/about_5052474_monet-jewelry.html

http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=31692

http://www.jacksonjewels.com/Reference/Jewelry_Companies_M-O.htm

http://www.collectiblejewels.com/monet.html

I hope you enjoyed this post, Till Next Time!!!!