A sexy post for a hot summer day! It’s 33oC outside and with the humidity rising, it’s getting hotter, and sweatier. Cole of California is an American swim wear company that produces fabulous swim suits for both in and out of the water. Their suits are sexy, functional and may produce strange tan lines.
The Company started out of a knitwear company called West Coast Manchester Knitting Mills by founder Fred Cole back in 1923. Fred Cole was an actor, at the time the family business was making long knit underwear. Fred was not interested in these boring, functional, utilitarian garments. He wanted glamour, the kind he had a taste of in Hollywood. He found Margit Felligi, who was a Costume Designer. And from 1936 to 1972, she designed some of the most creative, provocative and innovative bathing suits during her reign. She was known for her creative use of Latex, Nylon and Spandex. And in 1965 she rocked the swimsuit world with her “Scandal Suit,” a daring one-piece suit with a plunging net front.
The Company signed Esther Williams to represent the company, 1950: and in 1951 (before she had her own line) Esther Williams was the spokeswoman for Cole swimsuits. One ad read:
“Here’s the perfect suit for real swimmers… the best I’ve ever worn. It will really do something for your form – in or out of the water.”
Cole of California Produced swim wear for Dior in 1955. They launched the Anne Cole collection in 1982, she is Fred Cole’s daughter. She also introduced the Tankini in 1997. The company is still producing swimwear, with their sister company, Anne Cole, and is designed by Anne.
I pulled some advertisements from Vogue magazines to show a progression of vintage swimwear from a highly collectible name as Cole of California. They are all sexy and cool including the slogan, “Never in the history of Mankind, has so little done so much for so many.”
I hope you have enjoyed this post! Till Next Time! Check out my store for other great Swimsuits and for a limited time I have a sale on, look in store announcements for details!!Lulu